The team at Marketplace Events strives to take each show beyond exhibit space, banners, and logos... We build experiences. ExhibiTALK is where the Marketplace Events team shares best practices and strategies to truly get the most out of your show experience. We bring buyers and sellers together in environments that ensure opportunity and success for our customers. Online, in print or on the show floor, we connect businesses with the audiences they need to reach; and we want to make sure every connection is worthwhile.
Lead Cards. A Must.
Is your company's goal to schedule appointments and qualify buyers at our home show? The answer should be "yes" if you are in the business of remodeling, flooring, landscaping, roofing, gutters, etc...
Using lead cards while talking to your prospects is critical; you must get the important information right! We're not saying you have to use pen and paper, there are digital methods as well for iPads and tablets that will get the job done. You may find a standard lead card and pen is always good to have on hand for those moments when you run out of battery. ;o)
Here's the great news, our show teams have lead cards for you - simply check out our websites under "Confirmed Exhibitors" and all you need to do is print!
Lead cards capture important info such as:
BEST time to call
BEST number to call
Timing of their project
Budget for their project
Personal information -- Did you meet the family? Write down their names! Did they recently purchase their home? When? Are they going on vacation? Where?
The more you KNOW, the better you will do.
P.S. Do not put all home show leads in the same "pot" "bucket" "list" ...All home shows are not created equal, trust me. Tracking leads from each show separately will allow you to qualify each home show by the type of leads collected; as well as calculate the ROI from the business generated at each show.
Vice President, Sales